Perhaps the biggest caveats with respect to the perceived robustness of loss aversion in real-world decision making are findings that with repeated decisions and high stakes loss aversion goes away as decision makers learn from experience. The study reported herein shows that this is not necessarily the case. This within-subjects study tracked individual player-performance, longitudinally, over their competitive rounds at the 2019 and 2020 U.S. Open and Masters golf tournaments. These were the world’s most elite players competing for the highest stakes in golf, highly incentivized to perform familiar activities that they have honed through a lifetime of practice and competition. Yet loss aversion was induced by the negative-framing that occurred naturally following scores of bogey-or-worse during their competitive rounds. With a change in reference point after making bogeys, players made a significantly higher rate of birdies on the ensuing hole. In golf folklore this loss-aversion phenomenon is known as the bounce-back effect. And the results here are clear: neither experience nor high stakes eliminate loss aversion

Despite the positive correlation between innovation and organization performance, many organizations have de-emphasized innovation as a strategic goal in light of the crisis brought on by the Covid pandemic. Despite strategic goal shifting away from innovation, companies can weather the storm and emerge with increased performance post-crisis by expanding the focus on innovation. Innovation, however, remains challenging for many organizations. Building upon a model of inventory management, this paper presents a model of optimized creativity to maximize innovation. First, the necessary amount of creativity, demonstrated through the number of ideas to be developed given an expected profit, can be calculated using the known development and implementation cost of ideation. Optimized innovation leads to cost efficiency and maximized profit. Second, our model demonstrates how the reliability of idea generation impacts the optimal number of ideas to be developed. The optimal number of ideas to be developed increases first as the idea generation process gets more reliable, and then decreases. We discuss how reliability can be increased through the enhanced effectiveness and efficiency of the ideation process.

Relationship among expectations, (dis)satisfaction and customer experience is analysed in the scientific literature, but academic discussions tend to reserve a view on customer experience mostly regarding the influence of these elements. To expand understanding of customer experience, analysis of a broader picture becomes significant. This study aims to propose a conceptual framework connecting brand communication and customer experience. As a result, the proposed conceptual framework outlines the relationship among brand communication, expectations, the emotional state experienced during the consumption, (dis)satisfaction and customer experience. The outcome also reveals the degree of control of these elements in the process of customer experience formation, highlights where brands can take action to influence customer experience

Compared with hotels, B&Bs (bed and breakfast) are cheap, local and friendly, and become another choice for people to travel for leisure. With the rise of B&Bs, there is competition between B&Bs. It is extremely important for the operators of B&Bs to stand out from the crowd among the consumers who love B&Bs, gain consumers satisfaction and be willing to win the reputation for them, and establish their willingness to revisit. In this paper, two B&Bs in Hualien area, which also run restaurants, are taken as the research objects. From the perspective of consumers accommodation, this paper explores their feelings about the services they provide, and analyzes the differences of consumers of different ages in the demand-oriented consumption services. In this paper, the research results are obtained through interviews, and there comes two conclusions. Establishing an individual relationship with the host will help strengthen consumers willingness to revisit. Incidental peripheral services actively bring out the potential needs of consumers and greatly increase satisfaction.

Using a symbolic interactionism theory, this paper develops a model, which integrates brand involvement (BI) and customer-brand engagement (CBE) into a broader conceptualization of loyalty formation, and tests its predictive power in explaining brand loyalty. A self-administered, cross-sectional survey was employed to collect the required data from 524 consumers from: the capital city Amman, and two major cities: Irbid, in the north, and Zarqa, in the middle. To start with, the use of symbolic interactionism theory suggests that brand involvement (BI) and customer-brand engagement (CBE), which draws on relationship marketing theory and service dominant logic perspective, can be integrated to delineate the consumer’s psychological path to brand loyalty. Second, the study confirms the mediating effect of CBE on the relationship between brand involvement and brand loyalty. This research adds to the growing body of knowledge on brand loyalty through using a symbolic interactionism theory to examine the interrelationships between three focal constructs namely; brand involvement, CBE, and brand loyalty

The article examines the specifics of valuing by-products of crop production in the agricultural sector in the legislative conditions of the Czech Republic. The used processing method of valuing by-products in crop production directly determine the internal price with subsequent effects on reporting. An innovation of the procedure for calculating costs of the internal price is proposed, which consists in differentiating the purpose of using the by-product and determining the content of active substances. This leads to the development and refinement of methods of calculation and valuation of by-products and can be recommended for the innovation of teaching calculation methods for business practice

A model of trading multiple assets in a financial market by a risk neutral insider is employed to examine the price formation and the insider’s trading behavior. Due to information spillover across different assets, the insider strategically trades the multiple assets in order to maintain the information structure across the assets. As a result, trading intensities and market depths in one asset are closely intertwined with those in other assets. The insider may trade very intensely even with low asset correlations